Integris Design launches CLEAR 2.0 with new brand and build tools

Integris Design released CLEAR 2.0 on June 22, 2026, adding the Brand Entrenchment Index and a beta version of Pattern Assembly Logic to its data-first decision framework. The update is aimed at helping businesses replace subjective judgment with measurable evidence across messaging, customer experience, and digital operations.

Why it matters: - CLEAR 2.0 is designed for mission-critical business decisions that can affect marketing, positioning and digital operations. - The update aims to reduce reliance on opinion, habit and internal persuasion in favor of objective evidence. - Integris Design is positioning the framework for organizations that want decisions grounded in measurable data instead of instinct.

What happened: - Integris Design released CLEAR 2.0 on June 22, 2026. - The framework is built around five decision areas: Clarity, Location, Experience, Action and Retention. - Version 2.0 adds the Brand Entrenchment Index, or BEI, and a beta release of Pattern Assembly Logic, or PAL.

The details: - CLEAR organizes business decisions around measurable evidence in five areas that growing companies need to get right. - Clarity covers messaging and offer. - Location covers where customers actually search. - Experience covers the properties customers touch. - Action covers the next step that moves people forward. - Retention covers keeping customers coming back. - BEI gives businesses an objective read on how defensible their market position is. - PAL applies the same evidence-first approach to how digital experiences are built. - Integris Design says PAL is intended to ground shipped work in what performs rather than what is fashionable. - The framework is meant to scale to the decision, not the industry. - CLEAR is intended for businesses ranging from local service providers to multi-location operators.

Between the lines: - CLEAR 2.0 extends a broader argument that strategy should be built on proof, not preference. - The BEI and PAL additions suggest Integris Design wants CLEAR to cover both market positioning and execution. - The emphasis on objective measurement also serves as a critique of how many businesses currently make decisions. - Ken Carroll, creative director at Integris Design, said the company is showing clients the data and letting the objective picture drive the call.

What's next: - PAL is in beta, so further refinement and testing appear likely. - CLEAR 2.0 will likely be used to help organizations assess current performance and make decisions with a more evidence-based process. - Integris Design is also directing readers to its social channels for updates: LinkedIn, Instagram, Facebook and X.

The bottom line: - CLEAR 2.0 expands Integris Design’s attempt to make business strategy more measurable, with new tools for judging market strength and shaping digital experiences.