Creative Repute says business murals can boost visibility and revenue

Creative Repute has published a guide arguing that murals can help businesses attract foot traffic, strengthen community ties and better align with brand values. The Philadelphia agency points to its own projects and outside research to make the case for murals as both marketing assets and placemaking tools.

Why it matters: - Murals can function as long-term brand assets, not just decoration. - Creative Repute says businesses can use public art to increase visibility, support neighborhood identity and create a more shareable storefront presence. - The agency cites research linking murals to more foot traffic and a 5% to 10% lift in business revenue.

What happened: - Creative Repute, a Philadelphia-based branding and creative agency, published a guide on the benefits of investing in a business mural. - The guide frames murals as lasting, shareable billboards and a form of placemaking. - The guide is aimed at businesses weighing public art as part of their branding and community strategy.

The details: - The guide says murals can draw foot traffic and strengthen community connection. - It cites a Forbes article and a University of Cincinnati study as support for the business case. - Creative Repute highlights three projects to show how murals can work in different settings. - Finally on 13th, created by founder Nile Livingston with Mural Arts Philadelphia, honors Philadelphia’s Ballroom scene and became a neighborhood landmark. - The Unk P mural at Kirby Mac & Pete's Rocks Professional Barbershop honors Paul Gripper and grew from a community petition with more than 1,000 signatures. - For Informa Markets' Natural Products Expo East, Creative Repute installed a wheat paste floral floor mural at the Philadelphia Convention Center using biodegradable materials that matched the event’s sustainability goals. - The guide also discusses planning basics, including upfront investment, ongoing sealing and cleaning, and permitting and approval timelines. - Creative Repute says businesses should look for a mural partner with a strong portfolio, technical expertise, community engagement and mission alignment. - The agency points to experience with direct-to-wall, wheat paste, parachute cloth and vinyl mural methods. - Creative Repute also designed a mural with The ROZ Group for the Children's Hospital of Philadelphia's new Hub for Clinical Collaboration building. - Businesses and organizations can explore the agency’s public art and mural services or request a free quote. - More information is available through the company's public channels, including Creative Repute on LinkedIn, Instagram, Facebook, YouTube, TikTok and X.

Between the lines: - The guide positions murals as both a marketing tool and a community investment. - That framing matters for businesses that want brand visibility without relying only on paid ads or short-term campaigns. - The examples suggest mural value comes from the artwork itself and from the local story attached to it.

What's next: - Creative Repute is pitching mural services to businesses and organizations that want help with concepting, permitting, production and maintenance. - The agency is also likely to keep using completed projects as proof points for future clients.

The bottom line: - Creative Repute is making a clear case that a well-planned mural can support branding, neighborhood goodwill and commercial traffic at the same time.