COLLAB relaunches as The Global Creator Venture Group

COLLAB has relaunched in London as The Global Creator Venture Group, expanding from celebrity-led brands into an ecosystem for creators at every stage. The move adds new products, events, technology and funding aimed at giving more creators ownership and access in a concentrated creator economy.

Why it matters: - The relaunch is designed to give smaller and mid-tier creators more access to brand-building tools, capital and deal flow. - COLLAB is positioning itself around ownership, not just promotion, as the creator economy concentrates at the top. - Gigapay’s Global Creator Economy Report 2026, citing CreatorIQ, says 62% of brand payments now go to the top 10% of creators, up from 53% in 2023. - COLLAB is targeting the remaining 90% with a path into products, partnerships and business building.

What happened: - COLLAB relaunched today as The Global Creator Venture Group. - The company is based in London and has spent the past five years building creator-led consumer brands. - The new model opens COLLAB’s network, experience and opportunities to creators at every stage. - Danny Wright is CEO and founder of COLLAB. - Wright said the company started with licensing creator names, then moved to creator equity and ownership.

The details: - Creator GURU will serve as an entry point for creators who want to learn how to build a brand without a large budget or in-house team. - Creator GURU will launch at creatorguru.ai in late October. - The membership will include tools, templates, expert reviews and practical guidance based on COLLAB’s work building and scaling consumer brands. - Creator Brands LIVE will take place at indigo at The O2 on Thursday 11 February 2027. - The event will bring together creators, founders, industry experts, agencies, operators, investors, partners and brands. - BEYOND will be a premium marketplace for creator brands with live shopping at its center. - BEYOND will be built for discovery, sales and deeper customer relationships. - The first 75 founding brands on BEYOND will receive a share in the platform. - BEYOND is set to launch in the UK in early 2027. - The Global Creator Venture Group will operate across six divisions: BRANDS, EVENTS, TECH, AGENCY, CONNECT and FUND. - BRANDS will focus on consumer brands and Creator IP, turning influence into equity and ownership. - EVENTS will include Creator Brands LIVE, The Build and other live creator economy gatherings. - TECH will house the tools and platforms, including BEYOND and Creator GURU. - AGENCY will deliver brand, creative and campaign work for creator and celebrity brands and for companies working with them. - CONNECT will handle membership, introductions and access to partners and opportunities. - FUND will provide capital through Fund I and co-investment.

Between the lines: - COLLAB is moving from a services-and-partnership model toward a full-stack creator infrastructure play. - The emphasis on membership, marketplace access and equity suggests a push to make creators long-term stakeholders rather than one-off talent. - The company’s pitch is that creators need business infrastructure as much as content support. - Wright said the creator economy does not need another agency telling creators what to post.

What's next: - Creator GURU is scheduled to go live in late October. - More details on BEYOND are expected in the coming weeks. - BEYOND’s UK launch is planned for early 2027. - Creator Brands LIVE is scheduled for February 2027 in London. - COLLAB says it will continue building around learning, networking, launch support and ownership.

The bottom line: - COLLAB is betting that the next phase of the creator economy will be built on access, infrastructure and ownership, not just audience and influence.