Silver Lining launches 25-story small business resilience campaign

Silver Lining has launched a national campaign featuring 25 short videos of small business owners in 25 U.S. locations, with support from Wells Fargo. New stories will roll out on social media every weekday from Nov. 12 to Dec. 18, 2026, to spotlight the pressures and resilience shaping small business life now.

Why it matters: - The campaign puts small business owners at the center of a national conversation about economic uncertainty. - Silver Lining says the stories are meant to show how small businesses create opportunity for families, teams and communities. - The rollout also aims to drive support for local businesses through the hashtag #BuyFromSmallBusiness.

What happened: - Silver Lining launched “The Economy Is My Business: 25 Stories Of Small Business Resilience,” a national storytelling campaign supported by Wells Fargo. - The series includes 25 short, documentary-style videos featuring small business owners in 25 locations across the U.S. - Each participant is a member of the American Small Business Growth Program, powered by Silver Lining and supported by Wells Fargo. - A new story will premiere on social media every weekday from Nov. 12, 2026, through Dec. 18, 2026. - The campaign begins Nov. 12 as part of “25 Days of Small Business.” - Silver Lining directs viewers to watch every story.

The details: - Each story shows what running a small business is like right now, including the pressures owners face. - Each video focuses on one owner in a different state or territory. - Silver Lining says each story was filmed by a local small-business creative. - The company says the series is intended to offer a look at “what is really going on in the economy.” - The campaign asks viewers to support small businesses and help create “an American economy we can all be proud of.”

Between the lines: - The campaign pairs brand storytelling with a direct call to action, which can help convert audience attention into consumer support. - By featuring 25 different markets and local creators, the series signals breadth and community-level credibility rather than a single-company spotlight. - The timing suggests Silver Lining is using the holiday season and year-end attention window to amplify small business visibility.

What's next: - New videos will continue to debut every weekday through Dec. 18, 2026. - The campaign will unfold across social media as the 25 stories are released. - Silver Lining is pushing viewers to share and act on the #BuyFromSmallBusiness message.

The bottom line: - Silver Lining is turning 25 small business portraits into a monthlong campaign designed to spotlight resilience, local impact and the case for shopping small.